The Hottest Topics in Transfer Pricing in 2023

The transfer pricing world is always turbulent and evolving. However, 2023 will probably go into history as one of the pivotal years, similar to 2015 (BEPS Action Plan finalization). After visiting TPMinds International Conference 2023 and talking to the community, we decided to highlight some of the hottest topics, including Pillar Two, new Brazilian transfer pricing rules, and digitalization.

Pillar Two: The Hottest Topic

The introduction of a global minimum tax of 15% and the incorporation of tax accounting concepts into tax law for the purposes of considering effective tax rates represent a fundamental shift in the way businesses are taxed. As countries adopt Pillar Two into domestic legislation, multinational and domestic top-up tax rules are coming into effect for accounting periods commencing on or after 31 December 2023.

The echo of Pillar Two was heard in almost every panel of the TPMinds Conference, emphasizing its impact on the international tax landscape and the need for organizations to adapt accordingly.

Pillar Two was definitely one of the hottest topics at TPMinds International 2023 event in London.


Since the end of the event, the OECD published “Tax Challenges Arising from the Digitalisation of the Economy – Administrative Guidance on the Global Anti-Base Erosion Model Rules (Pillar Two)” in July 2023. This guidance provides further clarification on the implementation of Pillar 2 and the associated compliance requirements for multinational enterprises.

New Brazilian Transfer Pricing Rules

The Brazilian Federal Senate recently passed Provisional Measure No. 1,152, introducing significant changes to Brazil’s transfer pricing system. The measure shifts from Brazil’s historical, formula-based transfer pricing rules to an arm’s length standard consistent with the OECD Guidelines. The new rules also establish updated transfer pricing methods, documentation requirements, and considerable changes to the treatment of intangible assets, financial transactions, and business restructuring. As the Brazilian president is expected to sign the legislation, tax professionals are now anticipating comprehensive guidance from the Brazilian tax authorities on applying the arm’s length principle.

Digital Transfer Pricing

During TPMinds Conference, our Founder, and CEO, Hannu-Tapani Leppänen, delivered an inspiring talk on how digital transfer pricing is revolutionizing the industry.

He shared real-life stories and experiences demonstrating how embracing technology can optimize processes, mitigate risks, and create strategic competitive advantages. Hannu’s talk highlighted the importance of being a leader in the era of Tax Administration 3.0 by adapting to digital transformation and leveraging technology in transfer pricing practices.

Watch the inspirational talk “Readiness is the mission”  by Aibidia’s CEO & Founder Hannu-Tapani Leppänen:

Final words

At Aibidia, we are constantly working on building the technology that allows transfer pricing and tax professionals be on top of the trends. Watch our Pillar Two webinar on more in-depth discussion about how to comply with the new rules, and read our white paper with the full roadmap of transfer pricing digitalization.

See Aibidia’s Pillar Two solution in action

In just 30 minutes, our product experts will guide you through the solution and give you:

  • An introduction to all product features
  • Tailored solutions to your business priorities
  • Answers to any questions you have