On-Demand Webinar

Getting ready for UAE transfer pricing regulations

UAE Transfer Pricing Regulations are coming soon. Watch our informative webinar to gain valuable insights based on global best practices and practical guidance to be ready when the new tax laws will take effect.

Meet the speakers

Watch our webinar to learn how to take your transfer pricing to the next level with the help of digital technology.

Forewarned is forearmed! UAE Transfer Pricing Regulations are changing. Thus, businesses need to be prepared for the upcoming regulations. Watch our informative webinar as we provide valuable insights based on global best practices and practical guidance.

In this engaging webinar, experienced tax and transfer pricing professionals Hany Elnaggar and Sunny Bilaney will provide valuable insights on key topics, including:

  • Phases of Transfer Pricing life cycle;
  • How should multinational companies prepare for each phase;
  • Practical strategies for successful design and implementation of TP policy and the role of technology to ensure its seamless implementation and monitoring;
  • Essential steps for ensuring transfer pricing compliance in the coming days and how technology can help in undertaking compliance; and
  • How to be future-proof for transfer pricing audits?

Whether you are a tax, a transfer pricing, a finance professional, or simply interested in staying up-to-date with the latest tax developments in the Middle East or UAE, this webinar is tailored for you.

Don’t miss out on this unique opportunity to stay ahead of the TP game!

Length: 45 mins

Watch today!
Meet the speakers

Hany Elnaggar, CA, M.Sc. 
Associate Partner – WTS Dhruva (ME&GCC)
Nominated by ITR “International Tax Review” for In-house Tax Director of the year for 2022
Member of Emirates Association for Accountants & Auditors “Emirates AAA”

Hany holds master’s degree in accounting and is a certified accountant “CA”. He has more than 20 years of tax experience in various industries in the GCC, Middle East & Turkey, and Africa with an extensive experience in direct and indirect tax, international tax planning, TP, CbC reporting, BEPS, PE profit allocation, creating and establishing tax departments and VAT implementation leader for GCC.


Sunny Bilaney is a Digital Transfer Pricing Leader, in the Middle East & APAC region at Aibidia Ltd. Sunny is an International Tax and Transfer Pricing expert with 14 years of experience. Before joining Aibidia, Sunny worked mainly with PwC and KPMG.

Sunny has authored 3 books on tax and transfer pricing. He also regularly contributes articles to internationally renowned publications such as IBFD, Tax Notes, Thomson Reuters, and Taxmann.

What is Aibidia?

Aibidia is the global leader in digital transfer pricing management and has the world class multinational team of tax lawyers, economists, data scientists and software developers. Together we pioneered the digital transfer pricing category 5 years ago when we created the methodology to transform international tax law into code. That resulted in the Digital Transfer Pricing Taxonomy 1.0 and the ability to run cross-functional TP processes on data and intelligence. 

The Aibidia® TXM

The Aibidia® TXM, the Digital Transfer Pricing Execution Management System provides multinationals, professional services firms and tax authorities a modern way to execute and manage cross-border transactions and business activities on data and intelligence. The solution covers all global transfer pricing compliance and operational processes offering a complete suite of digital transfer pricing solutions and applications.