News

Aibidia appoints former SAP Executive Matthias Grabellus as Chief Product Officer amidst strong growth in cross-border business management

We are excited to announce that Matthias Grabellus has joined Aibidia as our new Chief Product Officer. Matthias is a former executive at Celonis and SAP, where he led the development of S/4HANA platform.

News

Aibidia appoints former SAP Executive Matthias Grabellus as Chief Product Officer amidst strong growth in cross-border business management

We are excited to announce that Matthias Grabellus has joined Aibidia as our new Chief Product Officer. Matthias is a former executive at Celonis and SAP, where he led the development of S/4HANA platform.

News

Aibidia appoints former SAP Executive Matthias Grabellus as Chief Product Officer amidst strong growth in cross-border business management

We are excited to announce that Matthias Grabellus has joined Aibidia as our new Chief Product Officer. Matthias is a former executive at Celonis and SAP, where he led the development of S/4HANA platform.

News

Aibidia appoints former SAP Executive Matthias Grabellus as Chief Product Officer amidst strong growth in cross-border business management

We are excited to announce that Matthias Grabellus has joined Aibidia as our new Chief Product Officer. Matthias is a former executive at Celonis and SAP, where he led the development of S/4HANA platform.

News

Aibidia appoints former SAP Executive Matthias Grabellus as Chief Product Officer amidst strong growth in cross-border business management

We are excited to announce that Matthias Grabellus has joined Aibidia as our new Chief Product Officer. Matthias is a former executive at Celonis and SAP, where he led the development of S/4HANA platform.

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Aibidia appoints former SAP Executive Matthias Grabellus as Chief Product Officer amidst strong growth in cross-border business management

17.1.2024
We are excited to announce that Matthias Grabellus has joined Aibidia as our new Chief Product Officer. Matthias is a former executive at Celonis and SAP, where he led the development of S/4HANA platform.
Former SAP executive, Matthias Grabellus joins Aibidia as it continues its growth trajectory in cross-border business management

Aibidia, the leader in transfer pricing and cross-border business management, is pleased to announce the appointment of Matthias Grabellus as its new Chief Product Officer. Given Aibidia’s significant growth over the past year, Matthias comes now aboard to bring his extensive product leadership experience and a proven track record of exceptional accomplishments in developing innovative products on a global scale.

Matthias joined Aibidia from Celonis and SAP, where he played an instrumental role. At SAP, he led the overall SAP Finance and GRC (Governance, Risk and Compliance) portfolio accelerating SAP’s software development. He laid the groundwork for the foundational S/4HANA platform by successfully introducing the revolutionary Universal Journal which brings accounting-related data to a single platform. His innovative approach reshaped SAP's ERP offerings and established a new industry standard for efficiency and performance. He now brings his expertise to Aibidia to lead the development of a unified platform that will revolutionize the cross-border management industry.

His appointment marks a milestone in Aibidia’s breakthrough year, highlighted by significant customer expansion in 12 different countries across 3 continents, including the recent addition of German tech giants Delivery Hero and AUTO1 Group. Throughout the year, Aibidia has also opened its first international offices in the UK and Germany following a successful Series A funding round.

Looking ahead, Matthias is focused on building the Aibidia platform to its fullest potential. "Our domain-specific understanding of the underlying source SAP data will enable us to develop the end-to-end platform, that’s not just functional but transformative. It will change how professionals manage cross-border business, enabling them to create more value streams for their clients and their companies.”

Commenting on his appointment, Hannu-Tapani Leppänen, Chief Executive Officer and Founder at Aibidia added, "Having Matthias on our team is a significant step forward for Aibidia. His expertise, remarkable achievements at SAP, and forward-thinking approach are exactly what Aibidia needs as we’re creating a purpose-built platform that brings a common language to cross-border business management. We’re excited to see the impact he will have.”


Aibidia's CEO and Founder Hannu-Tapani Leppänen is excited to see the impact of hiring new CPO

About Aibidia:

Aibidia, active since 2018, provides the technology that enables multinational enterprises to make more considered transfer pricing decisions. Our purpose-built platform enables organizations to take full control of their business and implement considered tax strategies across the entire group. With over 5,000 legal entities managed on our platform and an average revenue of 7 billion Euros among our clients, we are committed to helping the world’s largest enterprises transform their cross-border business management, leading to healthy global business.

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Aibidia appoints former SAP Executive Matthias Grabellus as Chief Product Officer amidst strong growth in cross-border business management

We are excited to announce that Matthias Grabellus has joined Aibidia as our new Chief Product Officer. Matthias is a former executive at Celonis and SAP, where he led the development of S/4HANA platform.

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Understand how 140+ MNEs and advisory firms are responding to shifting regulations, heightened audit scrutiny, and technology-driven change, and where your approach stands in comparison.

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Insights

What youʼll learn inside the Aibidia report 2025

The rising cost of tax scrutiny
01

The rising cost of tax scrutiny

Heightened tax authority demands are driving up the time and money TP teams spend on audits. Companies with stronger documentation processes, centralised data, and proactive OTP practices are better positioned to contain both costs and risk.

02

The state of OTP maturity

Only 35% of companies have a well-defined OTP process, while 24% have none at all. Barriers to OTP maturity include poor data access, complex business models, and limited coordination between tax, finance, and IT.

03

The importance of structured data

With 72% of companies in fragmented data environments, the report shows how centralised data helps TP teams insource more processes, ensure consistent compliance, and handle audits more efficiently.

04

Technology and AI adoption in practice

42% of MNEs are investing in specialist software, reducing reliance on traditional tools. AI interest is steady rather than explosive, hinting that TP teams need clean, structured data before advanced analytics can add value.

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Expert insights

Structured, reliable data is essential for executing a consistent, defensible transfer pricing strategy. Common barriers to structured data include siloed legacy source systems, unclear data ownership, and inconsistent definitions across entities and functions.

Prasad Parwidala
Head of Professional Services, Aibidia
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We see significant variation in OTP maturity across companies. In many cases, if existing processes appear to work, there’s less motivation to change. However, where we see this changing, is within MNEs that have faced increased scrutiny or operate with more complex structures.

Pia Honkala
Global Commercial Head - Operational Transfer Pricing, Aibidia
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While there are many challenges in accessing the right data for TP calculations and analysis, one of the most significant barriers to OTP adoption can be the misalignment of KPIs between Finance and Tax teams.

Marlon Manto
Director, Transfer Pricing Advisory, Aibidia
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We’re seeing practical AI adoption in areas such as navigating country-specific documentation requirements, researching transfer pricing methods, comparing jurisdictional rules, and tracking global compliance timelines.

Maria Helander
VP Product, Aibidia
Read the case study