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Aibidia’s Brand Evolution: Enabling Healthy Global Business

As the founder and CEO of Aibidia, I’m thrilled to announce an exciting milestone in our company’s journey – the launch of our refreshed brand. This isn’t just about introducing a new look, it’s a deeper reflection of our commitment to our core mission: tackling the complex challenges that come with cross-border business.

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Blog

Aibidia’s Brand Evolution: Enabling Healthy Global Business

As the founder and CEO of Aibidia, I’m thrilled to announce an exciting milestone in our company’s journey – the launch of our refreshed brand. This isn’t just about introducing a new look, it’s a deeper reflection of our commitment to our core mission: tackling the complex challenges that come with cross-border business.

Blog

Aibidia’s Brand Evolution: Enabling Healthy Global Business

As the founder and CEO of Aibidia, I’m thrilled to announce an exciting milestone in our company’s journey – the launch of our refreshed brand. This isn’t just about introducing a new look, it’s a deeper reflection of our commitment to our core mission: tackling the complex challenges that come with cross-border business.

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Aibidia’s Brand Evolution: Enabling Healthy Global Business

29.11.2023
As the founder and CEO of Aibidia, I’m thrilled to announce an exciting milestone in our company’s journey – the launch of our refreshed brand. This isn’t just about introducing a new look, it’s a deeper reflection of our commitment to our core mission: tackling the complex challenges that come with cross-border business.

Our mission remains the same, but with our new brand, we’re amplifying our narrative around the future we’re building – a future where customers can work in a single, connected platform. Our new brand symbolizes a step forward towards a world where cross-border business management flourishes and everyone wins.

Why Did the Brand Change?

Reflecting on our journey, it's remarkable to see how far Aibidia has come since our inception in 2018. We started with a vision to revolutionize the transfer pricing sector, addressing the time and cost burdens that have historically plagued this industry. Our initial focus was on compliance, ensuring that multinational businesses could meet regulatory requirements, but as we grew, we saw the need for a more comprehensive approach to cross-border business management.

Today, Aibidia offers a holistic, end-to-end platform, celebrated by customers and supported by recent Series A funding and significant client wins. Leading multinational businesses now benefit from our solutions' tangible impact and value - from streamlined compliance and process efficiency to real-time monitoring of profit levels and centralized transfer pricing knowledge. Our growth signifies our continuous evolution.

The Heart of Our Brand: Healthy Global Business

Our refreshed brand embodies our commitment to enabling healthy global business. This might sound complex, but at its core, it's about helping leaders of the world’s largest multinationals make better, more informed decisions for their company, their customers and their community.

Our Vision and Mission Reimagined

We are enabling healthy global business with an end-to-end data platform that addresses transfer pricing challenges and establishes a common language for cross-border business management.

Our updated mission focuses on two key areas:

  1. Making better decisions: We equip leaders with the necessary tools and insights to make informed decisions in the complex international business world. We enable connected and better decision-making through a single platform.
  2. Sustaining thriving businesses: Our focus extends beyond immediate business needs. We aim to help international organizations manage their responsibilities to their company, customers, and the wider community. This holistic approach is vital for sustainable growth and making a positive contribution to the global economy.

We are revolutionizing the approach to international tax, transfer pricing, and cross-border business management. This new approach is necessary in today’s complex and interconnected world. And Aibidia is here to deliver it.

The Path Ahead

As we look ahead, our mission is clear. We are not just providing a platform. We are creating a new, common language for cross-border business management, one that gives organizations the ability to take full control of their business.

We are committed to continuous innovation, deepening our engagement with customers, and leading the world’s largest companies into a new way of approaching cross-border business. As we embark on this next phase of our journey, I am grateful for the trust and support of our customers, partners, and team members.

Together, we are not just witnessing change - we are driving it. 

Here’s to a future - a future where Aibidia leads the way in enabling healthy global business.

Meet the authors

Author
Hannu-Tapani Leppänen
CEO & Founder

Hannu-Tapani Leppänen is the CEO and founder of Aibidia. With over twenty years of experience in international tax advisory, Hannu-Tapani is a true professional in his field.  He began his career as a manager at EY, where he gained valuable insights into the complexities of international tax. Hannu-Tapani is also the founder of Alder and Sound, a Finnish transfer pricing advisory firm. In founding Aibidia, Hannu-Tapani brings his vast knowledge of transfer pricing and his passion for innovation to revolutionize the industry, giving multinationals end-to-end visibility and automating compliance.