Webinars

Revealing Global TP Trends: Insights from 140+ Organizations

Join our webinar as we dive into Aibidia Industry report 2025, sharing perspectives from 140+ professionals worldwide and expert commentary from leaders at H&M, Remote, and Sanofi.

Webinars

Revealing Global TP Trends: Insights from 140+ Organizations

Join our webinar as we dive into Aibidia Industry report 2025, sharing perspectives from 140+ professionals worldwide and expert commentary from leaders at H&M, Remote, and Sanofi.

Webinars

Revealing Global TP Trends: Insights from 140+ Organizations

Join our webinar as we dive into Aibidia Industry report 2025, sharing perspectives from 140+ professionals worldwide and expert commentary from leaders at H&M, Remote, and Sanofi.

Webinars

Revealing Global TP Trends: Insights from 140+ Organizations

Join our webinar as we dive into Aibidia Industry report 2025, sharing perspectives from 140+ professionals worldwide and expert commentary from leaders at H&M, Remote, and Sanofi.

Speaker
Blerina Halili
Product Marketing at Aibidia

Blerina Halili leads Product Marketing at Aibidia, where she drives go-to-market strategy and product positioning.

Speaker
Erik Knijnenburg
Global Head of Tax and Transfer Pricing at Hennes&Mauritz
Speaker
Ana Catarina Lopes Vieira
VP of Tax at Remote
Speaker
Önder Albayrak
Head of Transfer Pricing at Sanofi
Webinars

Revealing Global TP Trends: Insights from 140+ Organizations

Join our webinar as we dive into Aibidia Industry report 2025, sharing perspectives from 140+ professionals worldwide and expert commentary from leaders at H&M, Remote, and Sanofi.

Why you should download

Why you should watch

Revealing Global TP Trends: Insights from 140+ Organizations

9.9.2025
Join our webinar as we dive into Aibidia Industry report 2025, sharing perspectives from 140+ professionals worldwide and expert commentary from leaders at H&M, Remote, and Sanofi.

What’s keeping transfer pricing leaders up at night? Where are teams focusing their time, budget, and innovation efforts?

Join our upcoming webinar as we dive into Aibidia’s industry report sharing perspectives from 140+ professionals worldwide and expert commentary from leaders at H&M, Remote, and Sanofi.

We’ll explore:

  • Rising audit scrutiny and costs: Half of teams now spend 50–200 hours on audit responses, and high-cost cases have doubled. Yet only 13% feel prepared. Audit defence is now the #1 TP priority.
  • Operationalisation of transfer pricing (OTP): Adoption is high, execution is weak. Just 35% have well-defined processes, with most still dependent on year-end true-ups.
  • Technology and automation in TP: Specialist software use is growing, but transformation remains piecemeal. Data readiness and confidence are still the biggest barriers.

Hear how leading organizations are responding—through innovation, prioritisation, and smarter use of data.

Date: October 1, 2025

Time: 3:00–4:00 PM CEST I 9:00–10:00 AM EDT

Don’t miss the opportunity to gain actionable insights from industry leaders and transform the way your organization approaches transfer pricing!

Meet the authors

Speaker
Blerina Halili
Product Marketing at Aibidia

Blerina Halili leads Product Marketing at Aibidia, where she drives go-to-market strategy and product positioning. With over 10 years of experience in research and B2B SaaS product marketing, she has launched multiple products and closely follows emerging trends, including the evolving role of AI. Throughout her career, Blerina has focused on bridging the gap between customer needs, product insights, and market shifts to help teams create solutions and clearly communicate their value in the market.

Speaker
Erik Knijnenburg
Global Head of Tax and Transfer Pricing at Hennes&Mauritz

Erik Knijnenburg is Global Head of Tax and Transfer Pricing at H&M, where he oversees tax and TP compliance, audit procedures, and dispute resolution for the group worldwide. With a career spanning both finance and operations, Erik combines hands-on retail experience - having served as Country Manager for H&M Netherlands and supported the company’s international expansion - with deep technical expertise in corporate tax and transfer pricing.

Speaker
Ana Catarina Lopes Vieira
VP of Tax at Remote

Ana Catarina Lopes Vieira is VP of Tax at Remote, where she helps scale global finance and compliance for a hyper-growth technology company. She brings a unique blend of in-house leadership and more than a decade in advisory, having previously held senior tax roles at PwC with a focus on international structuring and compliance.

Speaker
Önder Albayrak
Head of Transfer Pricing at Sanofi

Önder Albayrak is Head of Transfer Pricing at Sanofi, with over 20 years of international tax and TP experience across Big4 advisory and industry. He has held leadership roles at Genzyme and Sanofi, driving initiatives in IP planning, supply chain structuring, post-merger integration, and global tax controversy. Holding an LL.M. in Dutch and International Tax Law, Önder blends technical depth with practical leadership, helping organizations align compliance, strategy, and growth.

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REPORTS

Revealing Global TP Trends: Insights from 140+ Organizations

Join our webinar as we dive into Aibidia Industry report 2025, sharing perspectives from 140+ professionals worldwide and expert commentary from leaders at H&M, Remote, and Sanofi.

Hereʼs Why You Should Get the Report

0

See how peers are adapting to global change

Understand how 140+ MNEs and advisory firms are responding to shifting regulations, heightened audit scrutiny, and technology-driven change, and where your approach stands in comparison.

0

Learn how others are driving compliance

Explore the approaches to resourcing, data management, and operational transfer pricing that teams are using to tackle growing workloads.

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Identify emerging trends shaping the profession

Gain insight into how AI, automation, and operating models are redefining transfer pricing, so you can plan for the skills, tools, and processes youʼll need next.

Insights

What youʼll learn inside the Aibidia report 2025

The rising cost of tax scrutiny
01

The rising cost of tax scrutiny

Heightened tax authority demands are driving up the time and money TP teams spend on audits. Companies with stronger documentation processes, centralised data, and proactive OTP practices are better positioned to contain both costs and risk.

02

The state of OTP maturity

Only 35% of companies have a well-defined OTP process, while 24% have none at all. Barriers to OTP maturity include poor data access, complex business models, and limited coordination between tax, finance, and IT.

03

The importance of structured data

With 72% of companies in fragmented data environments, the report shows how centralised data helps TP teams insource more processes, ensure consistent compliance, and handle audits more efficiently.

04

Technology and AI adoption in practice

42% of MNEs are investing in specialist software, reducing reliance on traditional tools. AI interest is steady rather than explosive, hinting that TP teams need clean, structured data before advanced analytics can add value.

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Expert insights

Structured, reliable data is essential for executing a consistent, defensible transfer pricing strategy. Common barriers to structured data include siloed legacy source systems, unclear data ownership, and inconsistent definitions across entities and functions.

Prasad Parwidala
Head of Professional Services, Aibidia
Read the case study

We see significant variation in OTP maturity across companies. In many cases, if existing processes appear to work, there’s less motivation to change. However, where we see this changing, is within MNEs that have faced increased scrutiny or operate with more complex structures.

Pia Honkala
Global Commercial Head - Operational Transfer Pricing, Aibidia
Read the case study

While there are many challenges in accessing the right data for TP calculations and analysis, one of the most significant barriers to OTP adoption can be the misalignment of KPIs between Finance and Tax teams.

Marlon Manto
Director, Transfer Pricing Advisory, Aibidia
Read the case study

We’re seeing practical AI adoption in areas such as navigating country-specific documentation requirements, researching transfer pricing methods, comparing jurisdictional rules, and tracking global compliance timelines.

Maria Helander
VP Product, Aibidia
Read the case study